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Why Nurturing Leads Is Key

Lead nurturing is crucial to Inbound Marketing and Sales. Here’s what you should be doing to effectively nurture leads through their purchase journey. The Value Offered By Effective Lead Nurture For most Inbound campaigns the prime goal is strong, relevant lead generation and conversion of…

Align Your Sales And Marketing

Time and energy spent chasing different prizes and valuing different elements of the journey serve no purpose for either camp. And will almost certainly lead to lost opportunities, smaller pipelines and reduced revenue. All of which is likely to impact trust and encourage finger pointing….

Buying Cycle of Lead

There are many parallels that can be drawn between flirting and moving leads down the B2B buying cycle. Both go through a number of stages, from initial awareness to developing an interest, and displaying clear signs of a willingness to commit. Not to belittle or…

Established in 2014 by a group of online marketers who combined customer profiling with their understanding of digital marketing to develop a fast and effective way of customer generation for copy and social trading platforms providers.